12月11日，CBA官方刚官宣与抖音集团实现战术协作，抖音崇拜成为联赛官方本色平台。

其旗下抖音、抖音精选、当天头条等平台从12日揭幕战起免费直播各比赛日的精选场次。

此前，咪咕与CBA的五年协作合同到期，因续约报价、独家条件等不对未实现新契约，这次并未成为新赛季协作伙伴。

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